From Twitter to ? – What Happened?

Rebranding for Twitter, given its high profile and what’s at stake, could be seen as a high-risk move, or an opportunity to move forward in a new and better direction.  But rebranding can have both positive and negative outcomes for companies. Here are some of the main strengths and weaknesses of rebranding…

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$50,000 Apple Trainers … Made of Gold?

Renowned auction house and brokers of art, collectibles, jewellery, and real estate Sotheby’s is selling a super-rare pair of Apple-branded trainers for a guide price of $50,000 (circa £39K).

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Hands On Our Best Bits – Issue 27

This last month we’ve been chock-full of news and tech tips ranging from why millions of people are signing up to Meta’s Threads, How you can force your mobile screen to stay bright (even if you have a low battery), Why customers will ditch brands hit by ransomware, The best ways to speed up your phone charging, Why Hollywood actors are striking because of AI and why you shouldn’t be too surprised if everyone’s singing in your workplace on the 1st August!

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