In this tech insight, we look at how WhatsApp currently makes money, explore potential reasons why it might introduce charges in the future, compare its revenue model with competing messaging apps, and analyse the possible impact the introduction of any changes could have. 

In response to changes in the European Union’s Digital Markets Act (which came into force in March), WhatsApp users will soon be able to send messages from WhatsApp to people using other messaging apps, e.g. Messenger, Telegram, and Signal.

It’s been reported that WhatsApp may soon be introducing voice-note transcriptions, which should save time, make it easier for users in noisy environments, and improve the efficiency of communications. 

In a recent BBC World Service interview, Head of WhatsApp, Will Cathcart, claimed that tens of millions of people in countries where WhatsApp has been banned continue to use it. 

Here we look at some of the latest WhatsApp updates and the value and benefits they deliver to users.

In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service. 

In this Insight, we look at how it is possible to uncover and read deleted messages on WhatsApp, and what a number of privacy features on the app mean for business users.

WhatsApp has announced that it is introducing the ability to use the same WhatsApp account on multiple phones.