Rebranding for Twitter, given its high profile and what’s at stake, could be seen as a high-risk move, or an opportunity to move forward in a new and better direction.  But rebranding can have both positive and negative outcomes for companies. Here are some of the main strengths and weaknesses of rebranding…

Twitter-owner Elon Musk’s latest decision to turn off SMS 2FA after 20th March unless you pay for Blue Tick has caused another storm of criticism.

We look at more of the rapid changes at Twitter, what the reaction has been, how this has affected the platform plus the wider implications.

With pandemonium reigning at Twitter HQ, we thought it’d be helpful to outline what exactly the Blue Tick thing is all about, which we’ve done in our tech insight this week.